Interiors & Lifestyle Art Director & Stylist, Set & Events Designer

I’m Beth Golding - an East London–born art director, stylist, and set and events designer specialising in interiors and lifestyle. My work is rooted in the energy of East London, where I was born and raised. It’s a place I’ve seen evolve dramatically over the years, and that transformation continues to shape how I see and create. There’s a constant sense of movement, creativity and possibility here, and that spirit runs through everything I do. I’m known for a distinctive aesthetic that balances edge with elegance - blending old-school character with a more modern, expressive flair. Whether I’m designing a space, styling a shoot, or shaping an experience, I’m always looking to create something that feels both considered and full of life. My approach is grounded in the idea that energy lives in the details - in the way a space comes together, how a story is told, and how people connect with what’s around them. That thinking led me to develop my signature concept, The New Minimalism — a take on minimal design that embraces calm, intentional spaces, elevated with thoughtful moments of colour and contrast. I’ve also had the pleasure of working on editorial projects such as Livingetc’s ‘Colours of the Year’, where I explore emerging trends through my own creative lens.