Privacy Policy

Styled Home Studios – Privacy and Cookies Policy

Last updated November 2022.

This is the privacy and cookies policy (“policy”) of Styled Home Studios Ltd, a company registered in England and Wales under company number 13571219 whose registered office is West Greenbank, Hickmans Lane, Lindfield, Haywards Heath, West Sussex, RH16 2DR (“we” or “us”).

Your privacy is important to us. This policy sets out information on the personal data we collect about you, and your rights in respect of this data.

This policy applies whether you visit our platform available at styledhomestudios.co.uk (“platform”), whether as a registered user (i.e. Host or Creator) or unregistered user (i.e. browsing our platform) (“services”).

Our platform may contain links to third party websites that are not covered by this policy. We therefore ask you to review the privacy statements of other websites and applications to understand their information practices.

This policy contains the following information:

• Information about us
• Information on what we may collect
• How we store your personal data
• How we disclose your information
• When you interact with our platform – Information on cookies
• Your rights regarding your personal data
• What happens when we link to other websites
• The changes we may make to this policy.

Information about us

We respect your right to privacy and will only process personal information about you in accordance with applicable data protection laws.

We comply with the retained EU law version of the General Data Protection Regulation (2016/679), together with the UK Data Protection Act 2018 (the “Data Protection Legislation”). If any of these laws are replaced or superseded, we will also comply with that.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk).  We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Our data protection contact is Tamaryn Balleny and their details are:

help@styledhomestudios.co.uk

What we may collect

Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you when you engage with us. Whenever we collect personal data about you, we must have a legal ground (lawful basis) to do so. We must also observe the principles of data minimisation and only collect as much personal data as necessary and retain that data for no longer than necessary.

	Type of data	Purpose and Lawful Basis
Identity and contact information you provide to us when you contact us (Personal Data)	Includes: Name Email address Phone number	The purpose of collecting this information is so that we can respond to your correspondence. If you contact us with a customer service issue, we may use your name and email address to send you information about your matter or issue raised and we may also provide you with updates on changes to this policy or security information. The lawful basis for collection of this information is that it is needed to perform our contract with you (i.e., to respond to your customer service issue).
Identity and contact information you provide to us when you register for a Host account on the platform (Personal Data, Identity Verification and Payment Information)	Includes: Name Home address Hosting address Email address Phone number Proof of ownership of the hosting address (i.e. Land Registry title document) Proof of identity (i.e. valid driving licence or passport)	The purpose of collecting this information is so that we can: Approve your application to become a Host on our platform; Enable you to approve booking requests on the platform; and Contact you in respect of the services our platform provides. Some of this data is collected through our third party verification software provider, Persona. Your personal data is processed in accordance with their privacy policy, which can be found here: https://withpersona.com/legal/privacy-policy The lawful basis for collection of this information is that it is needed to perform our contract with you (i.e., to enable you to create a Host account on our platform). If you contact us with a customer service issue, we may use your name and email address to send you information about your matter or issue raised and we may also provide you with updates on changes to this policy or security information. The lawful basis is that it is in our legitimate interest to contact you about your account.
Identity and contact information you provide to us when you register for a Creator account on the platform (Personal Data, Identity Verification and Payment Information)	Includes: Name Business address Email address Phone number We also collect your company name, website address and social media profile. However, please note that these do not constitute personal data, and are not processed in accordance with this policy.	The purpose of collecting this information is so that we can: Approve your application to become a Creator on our platform; Enable you to book properties on the platform; and Contact you in respect of the services our platform provides. The lawful basis for collection of this information is that it is needed to perform our contract with you (i.e., to enable you to create a Creator account on our platform). If you contact us with a customer service issue, we may use your name and email address to send you information about your matter or issue raised and we may also provide you with updates on changes to this policy or security information. The lawful basis is that it is in our legitimate interest to contact you about your account.
Information you provide to us when making or receiving payment (Payment Details)	Includes: Debit/credit card number Name on the card Expiry date CVV number Billing address Paypal email address	The purpose of collecting this information is so that we can collect the fees paid by Creators, make payment of the fees to the Hosts, and collect our commission. The lawful basis for collection of this information is that it is needed to perform our contract with you (i.e., provide you with the services). All payments are taken by a third party processor, currently Stripe. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/gb/privacy We remit payments through PayPal. We do not ever see or keep a copy of your card details.
Identity and contact information you provide to us when you sign up to receive our marketing or promotional materials (Marketing and Communications Data)	Includes: Name Email address Whether you are a Host or a Creator	The purpose is to provide you with marketing and promotional material. The lawful basis for this is that you have provided your consent and it is in our legitimate interest to present relevant content, products, and services to you. You can withdraw your consent at any time by contacting us at help@styledhomestudios.co.uk
Technical Data	Includes: Internet protocol (IP) address Your login data, browser type and version Time zone setting and location Browser plug-in types and versions Operating system and platform Other technology on the devices you use to access our platform.	This data is automatically collected when you use our website. The purpose is to enable your access to our platform. The lawful basis is this is necessary for us to perform our contract with you (i.e., to give you access to the service our platform provides).
Cookies Data	Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our platform. Please refer to the “Information on cookies” section below for information about cookies and how we use them and what kind.	Cookies are small text files placed on your device when you visit our platform and are used to make the users’ experience more efficient. The lawful basis is this is necessary for us to perform our contract with you (i.e., to give you access to the service our platform provides). We also need this information to study how you use our platform, in order to improve and develop the services we provide, and better inform our marketing strategies.
Marketing and Communications Data	Includes your preferences in receiving marketing from us and our third parties and your communication preferences.	The purpose is to enable direct marketing. The lawful basis is that it is necessary for our legitimate interest to present relevant content, products, and services to you (only where you have provided your consent that we do so).
Analytics	Includes third-party analytics services (such as Google Analytics) to evaluate your use of our platform, compile reports on activity, collect demographic data, analyse performance metrics, and collect and evaluate other information relating to the platform and internet usage. These third parties use cookies and other technologies to help analyse and provide us the data. By accessing and using the platform, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this policy.	The purpose is to enable direct marketing. The lawful basis is that it is necessary for our legitimate interest to present relevant content, products, and services to you.

When you interact with our platform – Information on cookies

We use cookies in accordance with the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the Data Protection Legislation 2018.

Cookies are small text files placed on your device when you visit our platform and are used to make the users’ experience more efficient. We are able to store cookies on your computer where they are necessary for the operation of our platform however, for non-essential cookies we need your permission.

We use cookies to distinguish users and to improve our platform. We analyse how you use our platform, and we look at aggregate statistics about your usage, and how others use our platform. We collect certain information from these cookies, and this includes information about your IP address, your location when you access our platform, the date and time you access our platform, the language you use and the type of browser you use.

We do not track individual users or use cookies to identify individuals. We use cookies to recognise you and your preferences, improve our platform’s performance and collect analytical information for ourselves and our business partners. Without the knowledge gained we would not be able to provide the service we do.

These are the types of cookies we use:

• ‘Session cookies’ allow us to track your actions during a single browsing session, but they do not remain on your device afterwards; and
• ‘Persistent cookies’ remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our platform.

Session and Persistent cookies can be either first or third party cookies. A first-party cookie is set by the website being visited; a third-party cookie is set by a different website. Both types of cookies may be used by us or our business partners.

Third party cookies

We use third party cookies on our platform, which allows third parties to collect information from users of our platform. We do this for business purposes to allow us to analyse how visitors use our platform and to provide advertising on our platform based on users’ online activities over time and across different sites, services, and devices.

The third parties we share data with include Facebook (Facebook Pixel), Google (Analytics), Stripe MailPoet, Hotjar, WooCommerce, Gravity Forms, JetEngine, Persona and Yoast SEO. These third parties place technologies such as pixels and SDKs on our platform for the following purposes:

• enable us to analyse how visitors use our platform, such as by noting the third party services from which they arrived to the platform,
• enable us to market and advertise our services to users on our platform and third party websites,
• help us detect or prevent fraud or conduct risk assessments, and
• collect information about activities on our platform, other sites, and/or the ads users have clicked on.

As an example, we use Google Analytics so that we can understand how people use our platform. You can prevent Google Analytics from using your information for analytics, by installing a Google Analytics opt-out browser.

The third parties listed above may also use these tracking technologies to collect or receive information from our platform to provide ads to those that are most likely to be interested. In doing this, they will measure the effectiveness of these ads on our Platform and on other websites. Targeting and advertising cookies we use may include Google, and other advertising networks and services we use from time to time.

You can opt out of the use of targeting and advertising cookies (such as by updating your browser or social media settings), and more information can be found here at https://youronlinechoices.eu/

All of our cookies are categorised by the role they fulfil on our platform:

• Strictly Necessary: these are essential to enable you to move around our platform and use features such as secure services. Without these cookies such services could not be provided;
• Functionality: allow our platform to remember your choices and to personalise certain features. These cookies may be anonymised and cannot track your browsing activity on other websites; and
• Performance: collect information as to how users use our platform. These cookies do not collect information that identifies a visitor. The information collected is aggregated and used to improve our platform.
• None of the cookies employed are classified as Behavioural Targeting.

We will always ask for your consent to use non-essential cookies. You are free to withhold consent to this, but it means that we might not be able to provide the full website experience to you, including some elements of video advertising.

If at any time you wish to disable cookies, you may do so through the settings on your browser, or whenever the pop-up appears on our platform (each time you access our platform).

We may process your data for compliance with a regulatory requirement or legal obligation to which we are subject to. Your data will only be processed if processing the data to comply with such obligation is a reasonable and appropriate way of achieving compliance.

We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this policy.

How we store your personal data

We store all of your personal data on our servers within the United Kingdom.

We may transfer your collected data to storage outside the European Economic Area (EEA) or the United Kingdom. It may be processed outside the EEA or the United Kingdom so that you may receive the services our platform provides. If we do store or transfer data outside the EEA or the United Kingdom, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA or the United Kingdom. This means that sometimes we may need to use legally binding contractual terms between us and any third parties we engage with and the use of the EU-approved Model Contractual Arrangements.

Data security is of great importance to us, and to protect your data we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure data collected through our platform. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Specifically, we have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/gb/privacy

All our website traffic is sent and received using SSL (Secure Socket Layer) provided by: DigiCert Inc –

www.digicert.com

It is important to note that personal data is encrypted between your device and any external host storage we use

We will still be responsible for protection of your personal data, even where we have transferred it outside the EEA or the United Kingdom. We regularly review our data retention obligations to ensure we are not retaining data for longer than we are legally obliged to.

How we disclose your information

We may disclose your information in the following cases:

• If we want to sell our business, or our company, we can disclose it to the potential buyer;
• We can disclose it to other businesses in our group, as defined in the UK Companies Act 2006;
• We can disclose it if we have a legal obligation to do so, or in order to protect other people’s property, safety, or rights; or
• We can exchange information with others to protect against fraud or credit risks.

We may contract with third parties/subcontractors to supply our services to you on our behalf. These include cloud services used to send emails and technology providers that assist in providing our services to you.

Your rights

When you provide us with personal data, you have certain legal rights, and these include:

• To request access to, deletion of or correction of your personal data held by us at no cost to you;
• To request that your personal data be transferred to another person (data portability);
• To be informed of what data processing is taking place;
• To restrict processing;
• To object to processing of your personal data; and
• To complain to a supervisory authority.

If you wish to access, rectify, erase, or transfer your personal data, please contact us help@styledhomestudios.co.uk

What happens when we link to other websites?

This policy only relates to our platform and our services. We might have links on/within our platform to other websites, and these websites will have their own terms and conditions and privacy policies. You should check those privacy policies before providing your personal data to those websites.

Please note that our terms and conditions and our policies will not apply to other websites that you get to via a link from our platform. We have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

The changes we may make to this policy

We can update this policy from time to time as laws change or as our platform changes. If we make material changes to this policy, and we need your consent to those changes, we will contact you by email to do so.