There are location houses, and then there are locations that feel like someone poured their entire creative life into a single space. New Minimalism – E4 is firmly the latter. Nestled in East London and available to book on Styled Home Studios, this newly renovated and design-led home is the project of Host Beth G: art director, stylist, and someone who has been working in the interiors industry since she was sixteen years old.
“Being an art director and stylist, and running my own business, isn’t just work to me – it’s a way of life,” Beth says. “It’s about creating beautiful scenes, coming up with ideas, and telling stories through my eyes.”
That philosophy shows in every corner of her home.
Beth’s relationship with creative spaces goes back further than most. She grew up accompanying her mum on shoots, absorbing the rhythms of production long before she ever set foot in a studio professionally. By sixteen, she was already building a career in interiors. The decades since have taken her across the country, working in some of the UK’s most striking location homes – all while quietly carrying a dream of creating her own.
“As I grew in the industry, I was travelling up and down the country, working in incredible location homes, and I was always dreaming of creating my own one day. Now here I am.”
Ask Beth to describe her home in three words and she lands on design-led, serene, versatile – and it’s a combination that sees brands keep coming back. The space doesn’t shout. It invites. And it works across a wide range of shoot briefs, from pared-back product photography to editorial fashion and interiors campaigns.
Light is one of its defining features. “There’s an abundance of light here,” Beth explains. “It floods through the Victorian sash windows at the front of the house in the morning, and in the afternoon you get a pool through the bifolds at the back.” The kitchen catches a particularly beautiful afternoon glow – useful for Creators who need warm, directional light later in the day. Throughout the house, a soft, diffused quality persists from morning to evening, reducing the need for supplementary lighting and making the space genuinely versatile across a full shoot day.
“The kitchen is always a highlight,” says Beth, “and people don’t expect butter yellow.”
She’s right that they don’t – and right that they should. Butter yellow has held its place well into 2026, evolving quietly from trend to timeless. Soft, versatile and quietly confident, it brings warmth without overpowering and remains a colour that designers return to again and again. Paired here with striking Viola marble-effect worktops – actually a clever use of three 60x120cm ceramic tiles from Yorkshire Tile Co, inspired by a project by The House That Black Built – the kitchen manages to feel both considered and genuinely liveable. It’s the kind of detail that photographs beautifully and still makes sense in person.
Equally on trend is the garden studio, with its pale, crisp interior palette and minimal, architectural lighting, New Minimalism is a perfect backdrop for campaigns embracing Cool Blue’s sense of clarity and calm. Soft daylight, clean surfaces and a subtle aesthetic help the colour breathe – ideal for product stories, lifestyle editorials or fashion imagery that wants to feel fresh yet composed.
It is also home to Beth’s expertly curated prop cupboard, which you have full access to when you book a shoot here.
Beth’s background as an art director makes her an unusually thoughtful host. She understands – from the inside – what a good shoot day requires, and she’s designed her hosting approach around that knowledge.
“Creating a calm, seamless shoot day often comes down to making sure everything is clear, prepared and supported behind the scenes, so they can focus on getting the job done without unnecessary pressure or interruption.”
In practice, that means Creators are welcomed in properly – with a tour of the space and a cafetière of coffee to start the day – and then given room to work. No hovering. No unnecessary input. Just a well-prepared environment and an owner who trusts the people she welcomes into her home.
For Creators who have worked in locations where the host is an anxious presence, this will feel like a quiet revelation.
New Minimalism – E4 is available to book through Styled Home Studios. Whether you’re planning an editorial shoot, a brand campaign, a content day or a product story, this is a space that brings a considered visual language and effortless natural light to whatever you’re making.
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